Well Made by Sophie Axelson

Well Made by Sophie Axelson

Ask Me Anything

Pilates studio owner edition

Well Made by Sophie Axelson's avatar
Well Made by Sophie Axelson
Jul 23, 2026
∙ Paid

I put a question box up on Instagram asking what you wanted to know about running a studio, and the honest answer is I could have answered fifty of these. Here are the five that made the cut.

“How did you learn everything about opening a studio? Legal, construction, tech, all of it?”

I still have the text messages from April 2023, at 23 years old, texting my boyfriend asking him how commercial leasing works and what he thinks a space like that would even cost. That’s the whole origin story, I didn’t have a background in this, I didn’t have anyone in the industry to call, ChatGPT didn’t exist yet. I just had an idea and a willingness to figure it out one very confusing decision at a time.

Legal, I learned through some genuinely hard and expensive mistakes. Construction, I learned by talking to a lot of contractors and not being embarrassed to ask questions that felt stupid at the time. Tech, I learned by spending way too many hours building things myself so I actually understood how they worked instead of just paying someone to make the problem go away. MarianaTek is a wonderful platform and I wish I’d started there instead of cobbling something together myself, but that’s the tradeoff. You either pay for the shortcut or you pay in time, I paid in time.

Four years in, I’ve learned an absurd amount and I am still learning every single day. That’s genuinely the fun part!!!

“Thoughts on Pilates certs and education, plus your own experience getting certified”

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