Building a Business 101

A beginner’s blueprint for turning ideas into something real

Well Made by Sophie Axelson's avatar
Well Made by Sophie Axelson
Nov 13, 2025
∙ Paid

When I first opened a Pilates studio, I had no point of reference. No north star, no roadmap, no mentor telling me what the next step should be. I just figured it out one mistake at a time.

What follows are the lessons and reminders I wish I had heard before I filed for my LLC. The frameworks that make building a business feel a little less intimidating and a lot more intentional.

So here is my quick one-sheeter on how to build a business: the basics, the necessities, and the things that actually matter.

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