Stop Relying On Pinterest

Creative fatigue, Pilates clichés, and the decision to break our own mold.

Putting my head down to plan our Homebody LA photoshoot, I felt surprisingly stumped.

The entire Culver studio process has been so inspiring and energizing. Every decision has felt intentional and creatively expansive. I assumed the photoshoot would carry that same momentum, especially since planning shoots used to be a part of my full time job.

But this is our fifth studio. And somewhere around my 208th Pilates photoshoot (kidding, but not really).

The creative spark just was not there. Pinterest kept feeding me the same images on repeat: girl in matching set in a glute bridge, holding weights, against a neutral backdrop. It all started to blur together, and I realized I could not do it again.

So I called one of my favorite creative brains, someone deeply involved in what you see and feel at Homebody, and told her I felt stuck.

Instead of asking what the shoot should look like, she asked better questions. How can we make the expected unexpected? What would actually feel surprising? What would make someone pause instead of scrolling past?

I have written before about how Pinterest can be both a gift and a trap. It is incredible for collecting ideas, but it also recycles the same references across every platform. Eventually, everyone is pulling from the same well and convincing themselves it is original…

Sitting down to plan this shoot made that painfully clear to me.